AI prospect research built for the sales call.
Give Saley a name, a company, and any links or notes you already have. It researches the person and builds a source-cited brief — their likely priorities, the objections you’ll probably hit, whether they’re a real fit — all framed against your Playbook, so it reads as how to sell what you sell to this person.
What you get
A structured brief on the person, with its sources.
Saley researches the prospect from public professional sources and lays it out the way you’d actually use it before a call — who they are and what they likely care about, the company context, the objections you’re most likely to hear, and a straight read on ICP fit.
Every claim traces back to where it came from, so you can trust it at a glance or check it yourself. It’s a briefing, not a data dump — the point is to walk in knowing the person, not to drown in tabs.
Research is a deliberate action — you run it when you have the name and you’re ready. Saley doesn’t quietly dig through anyone in the background.
Gong gives revenue teams broad intelligence. Lead with Saley’s Playbook-grounded help for the rep on the live call.
What’s in the brief
Four reads you want before you dial.
The person
Their role, what they likely own, and the priorities that come with the job.
The company
What the business does and the context that shapes how they'd buy.
Likely objections
The pushback you'll probably hear — and where it comes from — before you hear it.
ICP-fit risk
An honest read on whether this is a fit worth your time, not a rubber stamp.
The angle comes from your Playbook
The same facts, aimed at your deal.
Anyone can look someone up. What makes the brief useful is the angle: Saley reads the prospect through your Playbook — what you sell, your value props, your objection responses — and frames the whole thing as how to sell this to this person.
The facts come from public sources; the angle comes from you. So the brief doesn’t just list who they are — it surfaces the objections this prospect is likely to raise and the openings your Playbook is built to work, before you ever dial.
- Value props / differentiators
- ICP — who you sell to
- Objections & best responses
- Pricing & packaging
- Call goal / methodology
It doesn’t stop at the brief
Attach it to the call, and the rest of Saley uses it.
The brief isn’t a one-off document you read and forget — it rides along with the call and feeds the live overlay and the post-call review.
During the call
Live hints that know who you’re talking to.
The live hints already combine your Playbook with the live transcript. With the brief attached they also know who’s on the other end — so an objection you were warned about gets a sharper, more specific reply the moment it lands.
After the call
A score graded with context.
Because the brief was part of the call, the post-call notes and the 0–100 scorecard are written with that context in mind — graded against what you set out to do, not a cold read of a transcript with no idea who was on the line.
Prospect research FAQ
How an AI prospect brief is built
What is included in an AI prospect research brief?
A Saley prospect brief covers the person's role and likely priorities, company context, likely objections, and ICP-fit risk. It is framed around your Playbook so the output focuses on how to approach this prospect for what you sell.
Where does Saley get prospect research information?
Saley researches public professional and business sources, preserves the source links behind the brief, and lets you inspect the evidence. Research runs only when you deliberately request it for a named prospect.
Can I add my own notes and links to the prospect brief?
Yes. You can start with the person's name and company, then add links or notes you already have. Saley combines those inputs with researched public context rather than discarding your existing preparation.
Does prospect research affect live coaching?
Yes. When a prospect brief is attached to the call, Saley can use its person, company, likely-objection, and ICP-fit context alongside the Playbook and live transcript during coaching and post-call review.
Keep reading
The rest of the loop
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